Toronto Hydro Rates Application
Print, Campaign, Infographics
In 2014, Toronto Hydro applied for a rate increase in order to raise $4 billion in order to provide crucial and significant upgrades to Toronto’s electrical grid. The package was designed to summarize 7 years and over 5000 pages of research and was presented by Toronto Hydro executives to the Mayor and Councillors from each of Toronto’s 44 wards. This package is the first look into the application and in order to ensure officials understand the evidence for the increase as much as possible, we developed a compact, but dense information package that reflects the Toronto Hydro brand and carries a consistent look and feel. Due to the necessity of required information and dense copy, we aimed to design the package as something that they would take home to examine further.